Inspired by your data, delivered over social media, invading our democracy. Welcome to political advertising 2.0.

Political advertising has got smarter – but have we? Lush and Fat Rat Films have released a quirky drama-documentary, combining expert interviews with the likes of Guardian journalist, Carole Cadwalladr, and old-fashioned alien invasion melodrama. The documentary introduces the viewer to psychographic advertising techniques and explains how data from social media platforms may be fuelling them.

Screened at BFI Southbank & funded by Film London.

Political advertising has got smarter. But have we?

Should we be changing our online behaviour?

Will the data-guzzling aliens be defeated?